chanel new foundation 2018 | Chanel full coverage foundation

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The year 2018 saw CHANEL unveil a new wave of makeup artistry under the creative direction of Lucia Pica, culminating in a Cruise Collection that redefined sheer elegance and sophisticated coverage. While there wasn't a single, revolutionary "new foundation" launched in 2018 in the way a singular product might be highlighted today, the Cruise Collection, along with existing formulas, offered a spectrum of options for achieving the desired look – from the sheer, luminous effects Pica championed to the full coverage favored by others. This article delves into the foundations CHANEL offered in 2018, exploring the nuances of their textures, finishes, and shades, and examining how they fit within the broader context of CHANEL's makeup philosophy.

Mastering Sheer Effects: The Lucia Pica Influence

Lucia Pica's appointment as CHANEL's Global Creative Makeup and Color Designer marked a significant shift. Her vision emphasized natural beauty and a less-is-more approach, prioritizing luminosity and a healthy, radiant complexion. The 2018 Cruise Collection perfectly embodied this aesthetic. While specific "new" foundations weren't released solely for this collection, the emphasis on sheer, buildable coverage influenced how existing CHANEL foundations were styled and promoted. The focus was on achieving a flawless yet natural finish, allowing the skin's inherent beauty to shine through. This approach contrasted with the heavier, more opaque foundations that had sometimes dominated previous trends.

This shift towards sheer effects meant that choosing the right foundation became about selecting a formula that complemented one's skin type and desired level of coverage, rather than solely focusing on maximum opacity. For those seeking a barely-there effect, lighter formulas were ideal, allowing for a fresh, natural look. For others, buildable coverage provided the flexibility to achieve a more polished result without sacrificing the luminosity and natural feel that Pica championed.

Navigating the CHANEL Foundation Landscape of 2018

To fully understand the CHANEL foundation offerings of 2018, we need to examine the key players within their existing range, which provided the base upon which Pica's vision was built:

* Vitalumière Aqua Ultra-Light Skin Perfecting Makeup: This lightweight, hydrating foundation was a popular choice for its natural finish and comfortable wear. Its sheer to medium buildable coverage perfectly aligned with Pica's emphasis on a luminous complexion. It became a go-to for achieving the "no-makeup makeup" look, a key trend of 2018. The shade range, though potentially needing improvement for deeper skin tones in some markets, offered a variety of options for matching different skin undertones.

* Perfection Lumière Velvet Smooth-Effect Makeup: For those seeking a slightly more polished look with a velvety finish, this foundation offered a step up in coverage while still maintaining a natural feel. The "velvet smooth" effect provided a refined, matte appearance without looking heavy or cakey. This option provided a balance between sheerness and buildable coverage, catering to those who wanted something slightly more substantial than the Vitalumière Aqua.

* Ultra Le Teint Ultrawear Flawless Finish Foundation: This was CHANEL's offering for those seeking full coverage. While not directly part of the 2018 Cruise Collection's focus on sheerness, it remained a staple for individuals who preferred a more complete coverage to mask imperfections. Its long-lasting wear and flawless finish made it a popular choice for special occasions or those with skin concerns requiring more extensive concealment.

Addressing Specific User Needs:

The 2018 CHANEL foundation range, while not centered around a single revolutionary launch, catered to a diverse range of needs and preferences:

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